Graphics and Branding

Graphics & Branding

We create strong visual identities and marketing assets that make your brand memorable, trusted, and easy to use. Our work combines strategy, design craft, and practical deliverables that teams can use across web, social, and print.

What We Do

• Brand strategy and positioning
• Logo systems and identity design
• Color systems, typography, and iconography
• Brand guidelines and usage rules
• Marketing creatives for social, web, and print
• UI assets and product design tokens
• Packaging and presentation materials
• Rebrands and identity refreshes

How We Work

1. Discovery – We learn your mission, audience, and goals.
2. Research & moodboards – Visual direction and competitor review to set tone.
3. Concepts – Multiple logo and identity directions with rationale.
4. Refinement – Final identity, colors, fonts, and logo variations.
5. Assets & guidelines – Deliverables, templates, and a practical brand guide.
6. Handoff & training – Source files, usage notes, and optional training for your team.

Practical Tools We Use

We combine expert design tools with modern productivity apps to deliver fast, consistent results:

• Adobe Creative Cloud for advanced vector and raster work
• Figma for collaborative UI and design systems
• Canva for fast social assets, editable templates, and client friendly templates
• AI assisted tools for idea generation, asset variations, and colour exploration
• Export-ready formats in SVG, PDF, PNG, and source files for easy use

Why Canva and AI Tools Matter

Canva lets us deliver editable templates that non designers can use immediately. AI tools speed up concepting, provide creative variations, and improve iteration speed. We always review and refine AI output so the result is polished, original, and brand safe.

Key Deliverables

• Primary logo, secondary logo, and icon set
• Full color system and accessible contrast pairs
• Typography rules and font files or web fonts
• Brand guideline PDF with examples and do nots
• Social media templates and Canva editable versions
• UI kit and SVG icon set for product teams
• Marketing banners, email templates and print ready files
• Source files in Figma, AI, or PSD plus export packages

Typical Packages

Benefits and Business Impact

• Faster campaign production with ready templates and Canva files
• Higher conversion from focused visual messaging and tested layouts
• Stronger recognition across channels and platforms
• Lower creative costs by reusing templates and design systems
• Better alignment between product design and marketing materials

How We Measure Success

• Engagement lift on new creatives and social posts
• Conversion improvement on updated landing pages
• Speed of marketing production using provided templates
• Brand recall and recognition surveys where applicable

Sample Workflows with Canva and AI

1. Create moodboards and generate 4 AI assisted concept directions
2. Refine selected concepts into vector logos and color systems
3. Build Canva templates for social posts, stories, and ads
4. Deliver Figma UI kit and SVG icon set for engineers
5. Train team on using Canva templates and maintaining visual consistency

FAQs

Will you provide Canva templates?

Yes. We deliver editable Canva templates so non designers can update content quickly.

Do you use AI for design?

Yes. We use AI tools to speed ideation and create variations. We always refine and humanise the output so the final design is original and on brand.

Will I get source files?

Yes. We provide source files in Figma, AI or PSD and export packs for web and print.

Need a quick quote? Share a short brief and we will reply with a tailored plan. If you are ready, click the button above to start the conversation on WhatsApp.